So why should you entrust your database management or related
activities to ABC? Or, put another way, how is ABC different from other
companies claiming to offer a database management capability?
Well, we may be biased,
but if you deal with us you won’t need to keep your fingers crossed! This is because database management is ABC’s core business, and
not a peripheral activity to something else. But we recognise that while data is our raison d'être, for our clients their data is a means to
an end, not an end in itself. Remembering this helps keep us customer-focused at
all times, tuned-in to a client’s present and future business needs,
and because of this we are able to respond quickly to those needs. We
are also highly task-oriented ie. results-driven and focused on outputs,
since our methodology is based on ‘outputs drive inputs’.
Expanding on our mission statement (see
our Home Page) we are:
- focused on what we do best, and not distracted by trying to be ‘all
things to all people’
- highly competent in this specialised field; between us we have decades
of broad-based business experience in general; and IT, marketing and database
management experience in particular
- able to offer high quality solutions, building on expertise developed
in response to a broad spectrum of problems across many different sectors
- highly flexible, able to meet the widest range of customer requirements,
and to work seamlessly with them and their customers, suppliers or other
partners
- keen, enthusiastic and proactive, always looking beyond the most
obvious solutions, through a wider understanding of our customers’
business problems
- fully equipped to deliver a comprehensive portfolio of responsive, innovative,
data-driven solutions, by having the very best IT tools and a team of
highly committed individuals — rather than outmoded
computers with inflexible software, and a large number of apathetic, high-turnover
employees
The above describes our focus; closely linked to this is
our ethos, which is:
that if a job’s worth doing, it’s worth doing well (rather
old-fashioned, don’t you think?)-
to use common sense English, rather than buzzword-laden jargon or ‘techno-speak’,
because at the end of the day most people prefer the former, and are unimpressed
by the latter
- in terms of taking and acknowledging a brief and then delivering on
it, we try to make projects as uncomplicated as possible, since this
tends to improve the feedback with our clients; if a
simple solution is the best, then that is what we will deliver
- to offer good value-for-money by combining an exceptional quality of
service with a cost-effective price
- to maintain that cost-effectiveness by ensuring that resources are devoted
to adding value — not deflected into sharp-suited
‘business development’ staff or crippling office rents for
palatial business premises; as for our lavish corporate brochure, you’re
looking at it!
- to strive to establish long-term business relationships with our clients
ie. to aspire to work with those clients over the long haul, through repeat
business — rather than just making a ‘fast buck’
always to work in partnership with others and across boundaries. There
is no way we would (even if we thought we could) take over a client’s database and then operate in isolation;
it is crucial that we are pulling in the same direction- to have at our disposal a tightly integrated bundle of modern computing
and communications tools and techniques, not for their own sake, but in
the interests of business efficiency and to apply to the solution of clients’
problems
- to keep abreast of, and take a keen interest in, emerging technologies,
in order to apply these in a tried-and-tested fashion either to improving
delivery mechanisms, shortening leadtimes, cutting costs or expanding
our capability; preferably all of these
For a graphical depiction of where we fit in cost-wise, click the good value-for-money link.
top of page
