Thursday 29 July 2010
site map
Here is a synopsis of the main pages that make up our website:
Home page
Our mission statement, a brief description of the objectives of the site, with contact and other information…/more
Information about our website
Gives information about our website and the technical standards to which it conforms…/more
Database management explained
Explains why we believe database management is so important, and why the successful management of data is based on capturing it effectively, storing it efficiently, and retrieving it comprehensively…/more
Data manipulation
Not every database project involves ongoing data management. Sometimes what is needed is a data manipulation, data matching or data migration exercise, either to solve a particular business problem, or to bring a database up to scratch…/more
Stakeholder communications
Describes how best to communicate and maintain contact with individuals, or other organisations that have some form of stake or interest in your enterprise, be these customers, employees, agents/representatives, suppliers, members or subscribers - by maintaining an up-to-date database of these stakeholders…/more
Online data gathering
Here we explain how you can gather survey or questionnaire information quickly, easily and cheaply…/more
Database marketing
How to market your organisation's products or services by using database management to underpin your overall marketing strategy…/more
Database publishing
How to successfully manage both the inputs and outputs of any database publishing project using database management fundamentals…/more
Fulfilment
Using the benefits of efficient database management in order to streamline the fulfilment of requests from customers, stakeholders or third parties…/more
Frequently asked questions (FAQ)
Here we have summarised the questions we have been asked over the years in order to help you understand how your organisation can benefit from professional database management techniques…/more
Why Arden Business Consultants?
Why should you entrust your database management or related activities to ABC? Or, put another way, how is ABC is different from other companies purporting to offer a database management capability…/more
About Arden Business Consultants
Here we have outlined our track record, client list, skillset, philosophy and operating environment — hardware and software, with some thoughts regarding the future…/more
Quality v price: the marketing mix
A brief discussion on whether it is possible to reconcile a high quality of service with a keen price; how we manage it, where many other players don't…/more
Synopsis of case studies
A list of the case studies on our website…/more
Case study: CLG Home Information Pack e-newsletter
The PROGRESS e-newsletter is an industry update regarding Home Information Packs, which we produce and distribute on behalf of Communities & Local Government. Subscribers can view or amend their details, or unsubscribe, while new subscribers can sign up via a form on the website…/more
Case study: integrating two sets of customer data
ABC was asked to helpintegrate two sets of customer data for a FTSE250 business support services company that was in the process of acquiring a competitor. Both datasets needed to be brought up to the same high standard, then common records identified…/more
Case study: Think! Road Safety campaign
Think! Road Safety is an ongoing campaign by the Department for Transport under which it distributes publicity materials to a database of Road Safety Officers, the Police and a range of other transport professionals, managed by ABC…/more
Case study: European Social Fund e-newsletter
METRO3 is a content-rich newsletter providing information about European Social Fund (ESF) Objective 3 funding in London which we produce and distribute to an ABC-managed database of interested parties via a regular e-mail broadcast…/more
Case study: VirginActive web-based workout database
One of the UK's leading fitness and leisure groups, VirginActive wished to streamline the capture of workout data for a fitness promotion and improve its management information. ABC implemented a system to do this, and gave members access to their workout data via the web…/more
Case study: Online database of Climate Change project expertise
This online database, published by the Climate Change Projects Office (CCPO), not only enables organisations to identify providers with relevant project expertise using a wide range of selection criteria, but also acts as a contacts database for CCPO staff…/more
Case study: UK Space Directory
The UK Space Directory is a web-based database, published by the British National Space Centre (BNSC) which is based on data managed by ABC, listing all the key players in the UK space industry…/more
Case study: Stratford Hi-Fi retail management information system
A leading specialist Hi-Fi retailer, Stratford Hi-Fi used its extensive customer/sales database, which is viewable from each of its branches over the web, to undertake targeted campaigns and generate a range of sales and marketing analyses…/more
Case study: Employee culture survey
A FTSE100 company wished to undertake an employee culture survey using a simple web-based questionnaire. By linking the submitted data to the employee file, ABC enabled a simple yet powerful analysis…/more
Case study: Schools and Colleges Database
ABC built and managed the 30,000-record Schools and Colleges Database as an information resource for the Department for Education & Skills, acting both as their main mailing database and the source for the publication of their annual Performance Tables…/more
Case study: Spectrum monthly stakeholder publications bulletin
Spectrum was a monthly bulletin listing available publications which ABC prepared and from which we consolidated incoming literature requests out to a number of mailing houses and other distribution points…/more
Case study: School Performance Tables
ABC produced the first ever School Performance Tables for the Department of Education. Using database publishing techniques we prepared the finished artwork from which these tables were published…/more
Case study: Database of top UK companies and industrialists
ABC created and managed a database of top UK companies on behalf of the Department of Trade & Industry (DTI). This key resource was used by them to contact the Chief Executives of British companies and other top industrialists…/more
Ever wondered how web pages reach your screen?
If you've ever wondered what happens when you call up a web page, here we describe what is going on across the Internet and under-the-bonnet of your web browser…/more
© Arden Business Consultants 29/07/2010
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