Case Study: The creation and maintenance of the UK Space Directory published online by the British National Space Centre
The British National Space Centre (BNSC) is the UK’s space
agency; its purpose is to maximise Britain’s opportunities in space
science and the commercial exploitation of space technology, both
nationally and internationally.
BNSC publishes the UK Space Directory which provides
an overview of the space sector, from academic institutions and
university resources to trade associations, professional bodies,
government departments and commercial space companies. ABC had already
managed the mailing database for the distribution of Space
UK, a regular publication that is sent to individuals and
organisations with an interest or involvement in space exploration,
for a number of years. We were therefore asked also to manage the
database of those organisations listed in the UK Space Directory,
and to ready the data for publication to coincide with a forthcoming
Farnborough Air Show.
Since the previous edition of the directory had not been produced for some time, BNSC felt that it was time to take a critical look at the entire compilation. After weeding out organisations no longer deemed appropriate and adding in a number of new organisations, ABC mailed all the data subjects in order to update their entry; this consisted not only of the more normal contact details, but also two narrative entries describing each organisation. After telephone follow-up, all the data was checked and, if necessary, re-categorised before being output for publication — all within a very tight time frame.
Despite having produced a hard copy of the database, BNSC felt that it was no longer appropriate to continue the directory in this form, and it decided to move its publication to the web. This had the major advantages of significantly reduced cost and vastly improved timeliness (with the best will in the world, the printed version could well be out of date while still at the printers, whereas the online version is pretty much updated in real time).
A set of web forms were made available online to enable new space-related organisations to propose themselves, and for existing data subjects
to advise changes to their own entries (click here to see examples of these; note that the data is not current), while BNSC forwards changes
it receives to ABC by e-mail. All amendments, irrespective of how
they are received, are made on receipt and, since ABC now uploads
the updated database direct to the website each week, the directory
is therefore much more up-to-date than ever before. Commenting on
the changes to the UK Space Directory, BNSC’s Information Manager,
Stuart Grayson, noted: “Data has to be more timely,
especially now that the information is being continually uploaded
to the web, and ABC is helping us to achieve this. It is no longer
enough for the data to be seen as up-to-date
only at fixed points in time eg. to coincide with the publication
of hard copy, it must be kept up-to-date.
Users’ expectations as to data currency are greater than ever
before and if information were perceived to be out-of-date this
would jeopardise the credibility of the whole exercise.”
The bottom line for this project was:
© Arden Business Consultants 05/02/2012
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